For Walter Rau AG innovation is not a singular thought but a grand vision, which relates to all aspects of the company’s business and future. In order to foster this kind of innovative process, the oil and fat specialist installed a special Customer Solutions Center (CSC) in its operational structure three years ago. The CSC, under the direction of Bernd Brinkmann, unites experts from the fields of marketing,research and development, application engineering and quality management. In practice the CSC is closely concerned with developing customer relationships
into active partnerships.