Obtrusive sales staff, bad service, lousy tricks – after years of fabricating plenty of nonsense on the phone, call centre service providers rate as ‘dingy companies’ in Germany. The image of ‘battery farms’ with hundreds of employees in a single room, reading the exact same conversation guidelines, does the rest: no one wants to be a call centre agent anymore. Furthermore, German companies find it especially difficult to offer innovative services. Data protection has a special significance in Germany and employee organisations tenaciously resist any innovation. Amazon Web Service, Google, WhatsApp and so on are taboos in conservative, German companies.