These days, compelling graphics and digital sales stories tell much more than a thousand words. Why? People process visual information such as pictures, images and graphics much faster than they process texts. And in addition to communicating a company’s business goals or a brand message – visualised content takes on many creative forms: diagrams, hand-drawn pictures, flip charts, shapes and graphs. The Erfurt-based firm Visual Selling knows that good digital content design is also a strategic business decision because it simplifies many business steps.

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