Established 135 years ago, Steiff stands for high quality and handmade cuddly toys. Easy to identify thanks to their bright yellow ‘Steiff – Button in Ear’ tag, the cute creations have conquered the world by storm. When Margarete Steiff, a young seamstress bound to a wheelchair, created her first stuffed animal over a century ago, little did she suspect that her iconic cuddly toys would be cherished by whole generations across the globe long after her time.