“Everything is in and nothing is out”, reads the motto of Stefania Samadelli and Simone Klemm from Zurich-based fashion label Paradis des Innocents. Their
dedicated goal? To encourage women worldwide to wear everything and anything as long as they feel and look good in it.

“When compared to the big fashion labels, we are a lot more flexible because most of our designs are produced in Switzerland and a few in Hungary,”Samadelli explains the label’s innovative concept. Back in 1991, Samadelli founded Paradis des Innocents with Simone Klemm.