LEGO GmbH

An extensive range of toys available on the German market makes choosing the right one a difficult task. On behalf of LEGO GmbH, TNS Infratest has asked German parents what constitutes a good toy: one that fosters development, awakens curiosity, gives children the opportunity to become creative and imaginative, one that has a high entertainment value and is safe at the same time. All of these factors are intelligently combined in the LEGO brick; a true pioneer of European high-quality toys. Since 1932, LEGO products have fascinated children and adults alike and the small, colourful bricks have lightened up children’s eyes over centuries. Creativity, fun and quality stands at the core of each LEGO brick.