LABOR WELTENBAU is an internationally acclaimed architecture and design firm based in Stuttgart that has now existed for more than 18 years and boasts a wide portfolio. Next to architecture, retail design and creating brand worlds are an important part of LABOR WELTENBAU’s work: Edgy, emotional, unconventional and free-spirited – spaces and products just like the architects’ mind-set. Architect and founder Elmar Gauggel is a creative person and as designer it is important for him to sometimes look outside the box. Gauggel is committed to the idea of interdisciplinary exchange between media, design and architecture. Very early on, LABOR WELTENBAU embraced new trends and technologies, exploring the cyberspace before it became mainstream.