Dating back to Roman times, Frankfurt has always been a centre for trade. With banking pioneers such as Johann Philipp Bethmann, Benjamin Metzler and Mayer Amschel Rothschild, Frankfurt became one of the leading banking destinations in Europe in the 18th century. Today, Frankfurt is not only the location of the stock exchange, many regulatory authorities and the European Central Bank (ECB), but also home to many financial institutions from all over the world. With their skyscrapers, they form the cityscape of ‘Bankfurt’. Traditional financial services are being challenged by new-age Fintechs. They are the result of the ongoing digitalisation in the industry. Within, no other has caused more disruption than robo-advisors. They offer new solutions for private investors to reach their financial goals and are an alternative for private wealth management.