Fashion Finds: May 2024
EDITOR’S PICKS I PRESS IMAGES BY AIDA DAPO/IDDAVANMUNSTER AND DANIEL KINDLER
‘Elouise’ midi corset dress.
Since 2009, the Austrian designer Lena Hoschek has combined traditional styles with contemporary takes. A closeness to nature, a sense of home and the highest quality form the cornerstones of the collections. A romantic walk through Mediterranean landscapes probably best describes the Lena Hoschek Tradition Spring/Summer Collection of 2024. Faded, antique frescoes and delicate meadow flowers served as a source of inspiration and allow the traditional costume line to bloom in soft pastel colours.
Magnificent floral prints are always in style and give every piece of clothing an airy, light summer freshness. The ‘Elouise’ midi corset dress’s print reminds us of whimsical wildflowers and warm summer nights. £655.
If you need a dirndl blouse, make it the ‘St. Gilgen’ model. Its timeless silhouette goes as much with a dirndl as with a pair of high-rise jeans. In short: A high-quality staple not to be missed from your wardrobe. £300.
A playful, yet chic item from Lena Hoschek’s latest collection is the ‘Gretl’ dress. Playful ribbon decorations, small flowers, and a fresh green colour make it the perfect summer companion and an epitome of playfulness and tradition. £506.
For those summer nights that are slightly cooler, wrap the traditional ‘Franz Josef’ jacket around you. It will keep you warm and, with its super feminine cut, looks absolutely beautiful. £334.
If you’re looking for a somewhat more traditional fit, choose one of Lena Hoschek’s gorgeous dirndl dresses. The ‘Augusta’ dirndl sports a fresh floral print with fresh green and rose colours. From £986.
This corset-skirt mix combines a robust linen bodice with a soft cotton skirt – a harmonious combination perfect for summer. Corset ‘Josephine’ £386, maxi skirt ‘Maeve’ £480.
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