ReCommerce is an innovative, current trend in Germany which seeks to prevent the waste of resources. asgoodasnew electronics GmbH is Germany’s pioneer and market leader in this field: since 2008, they seek to intelligently rework electronic devices, such as smartphones, tablets, laptops or cameras. “Normally a smartphone ends up in a drawer after 12 to 18 months and is replaced by a new one even though it’s still fully functional. This is wasting of resources. We established a product condition in between ‘new’ and ‘used’: like new! In the state of new devices technically, but significantly cheaper,” Kamil Fijalkowski, Press and Marketing Director of asgoodasnew
electronics, explains.